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Trademarks and Unfair Competition


Chernoff Vilhauer recognizes that a client’s trade or service mark - its brand - can be a vitally important asset. Our trademark services encompass a wide range of expert solutions designed to meet your unique needs.

  1. Trademark Registration: Our seasoned attorneys and staff will guide you through the trademark registration process, from conducting thorough trademark searches to preparing and filing applications with the United States Patent and Trademark Office (USPTO), individual states, or even foreign jurisdictions.  We will work closely with you to select the most appropriate trademark categories, ensuring your brand is protected across all relevant industries.

  2. Trademark Portfolio Management: We recognize that maintaining and growing your trademark portfolio is vital for business success. Our team will assist you in managing your portfolio efficiently, including renewals, monitoring, and strategic planning to maximize the value of your assets on a global scale.

  3. Trademark Enforcement and False Advertising Litigation: In the event of trademark infringement or disputes, our litigators are well-equipped to defend your rights. We have a track record of successfully representing clients in trademark disputes, cease and desist actions, and infringement litigation. If your competitors engage in false or deceptive advertising, we have the expertise to pursue claims against them, seeking injunctive relief and damages as appropriate.

  4. Trademark Licensing and Transactions: Our attorneys can help you leverage your trademarks through licensing agreements, franchise arrangements, and other transactions.

  5. Trademark Counseling and Strategy: Our seasoned attorneys will provide strategic advice tailored to your business goals. We assist in crafting effective trademark strategies that align with your brand’s identity and objectives.

At Chernoff Vilhauer, we are committed to protecting your intellectual property assets, allowing you to focus on building and growing your business. With our expertise and dedication, you can trust us to safeguard your trademarks and intellectual property rights. Contact us today to discuss how we can help you protect and enhance your brand’s value.

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